Tag: synths

Twin Shadow Shifts Closer Towards Pop Immediacy

In retrospect, Twin Shadow/George Lewis Jr. always belonged on a major label, though this wasn’t obvious at the time of his 2010 new-wave-revival debut, Forget. On Forget, retro guitars and a lo-fi drum machine kept Twin Shadow grounded in New Order’s more restrained brand of new wave instead of something flashier. Also like a New Order single, nearly every song on Forget reached for lasting vocal melodies. Songs like “At My Heels” and “Slow” were slick ‘80s style exercises in part, but the striking vocalist and memorable choruses left the lasting impression. Twin Shadow’s next album Confess (2012) honed in on these features and jettisoned potential distractions. While some missed the relative subtlety of Forget, this kind of pop music can benefit from directness. The intoxicating “This isn’t loooooove” on “Run My Heart”, “Five Seconds” with its “can’t get to your heart…”, “Golden Light”: Confess blew relationship feelings into massive proportion. If Forget is the Breakfast Club kids developing meaningful ‘80s connections, Confess is John Cusack in your yard with a boombox.

Twin Shadow's third album is his first on a major label
Twin Shadow’s third album, Eclipse, is his first on a major label