It’s not unheard of for companies to attempt to hop on the bandwagon of certain pop culture trends, riding their coattails for some potential buzz. Some companies have been quite…
Today we’ve got the spotlight on Youtube series COLORS- a series of live performances recorded at a Berlin studio with new videos uploaded weekly. COLORS first grabbed my attention during my semester abroad last spring in Chile. Inspired to understand the novel beats and lyrics of Spanish speaking artists, I found myself in different nooks and crannies of Youtube than ever before. Already a lover of music videos produced by the likes of Young Thug or the US Soundcloud rap scene, I enjoyed getting to know the rappers and trappers out of Spain who credit these US artists as their inspiration. Two brothers from Barcelona, Pimp Flaco and Kinder Malo, performed their song “Chemtrails” in the first COLORS video I ever saw, bopping Spanish verses back and forth over an antagonistic and droning chorus. This is currently the most viewed session on the COLORS channel, sitting at about 21 and a half million views.