One thing that DIIV has undeniably cultivated is a certain, for lack of a better word, aesthetic—that quintessentially millennial, carelessly cool, baggy-shirt-baggy-pants-European-jazz-shoes Brooklynite look that perfectly matches their laid-back, yet guitar-heavy, washed-out sound. Despite their niche persona (or perhaps because of it), they have wide appeal, and wowed the crowded High Watt last night at their show.
In the past decade, a new style of music has wormed its way onto the music scene. While dubstep rose in popularity late in the first decade of the new millennium, with its driving, syncopated rhythms and epic bass drops, a completely opposite subgenre of quasi-electronic music also became popular. Chillwave, also known as glo-fi or shoegaze, is a much more ambient style that is reminiscent of popular music from the 1980s. It incorporates a lot of effects processing, sampling, use of synthesizers, and ambient background noise. Its slower tempos, light, ethereal vocals; relatively simple and singable melodies, and ample synthesized effects remind its listeners of the sounds of the summer, especially since its sudden explosion in popularity occurred during the summer of 2010.